미세먼지 위험 메시지의 구성 방식이 메시지 수용, 위험 인식, 대처 행동의도에 미치는 영향: 핵심정보 중심의 직관적 메시지와 …
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- 23-05-31
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- 2019
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This study aimed to examine the effects of gist-based messages in the context of particulate matter. In particular, we examined the effects of gist-based messages on message reception, risk perception, self-efficacy, and behavioral intention, as well as their interaction effects with individuals’ thinking styles. We conducted online experiments employing 2 by 2 between-subject design. The results indicate that exposure to gist-based messages was likely to increase message recall and interpretation, whereas it lowered risk perception. Gist-based messages had no significant effects on self-efficacy and behavioral intentions. The interaction effects between message exposure and intuitive thinking styles had significant effects on outcome variables. Specifically, participants with a stronger intuitive thinking style showed much higher risk perception and information seeking intention when they read gist-based messages. Theoretical and practical implications of the findings are discussed.
Citation
강윤지, 심민선. (2019). 미세먼지 위험 메시지의 구성 방식이 메시지 수용, 위험 인식, 대처행동 의도에 미치는 영향: 핵심정보 중심의 직관적 메시지와 인지양식의 효과. 언론과학연구, 19(4), 5-43.