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[월요연구포럼] Aligning self-interest by telling the truth : Interplay of At…

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  • 최고관리자
  • 24-04-08
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장소 : 한림대 사회경영 1관 2F 10218호실

일정 : 2024년 4월 8일 (월)

주제 : Aligning self-interest by telling the truth : Interplay of Attribution Theory and Persuasion Knowledge Model on CSR.

내용 :

  • delving into the interplay between Attribution Theory and the Persuasion Knowledge Model (PKM) within the context of Corporate Social Responsibility (CSR).
  • exploring how organizations can strategically communicate CSR initiatives to align self-interest with truth-telling, thus fostering positive attributions and enhancing persuasion effectiveness.
  • seeking to offer insights into the mechanisms through which attributions and persuasion knowledge influence perceptions of CSR communications, ultimately contributing to the strategic alignment of self-interest and truth-telling in corporate messaging.