[월요연구포럼] Aligning self-interest by telling the truth : Interplay of At…
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- 24-04-08
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장소 ： 한림대 사회경영 1관 2F 10218호실
일정 ： 2024년 4월 8일 (월)
주제 ： Aligning self-interest by telling the truth : Interplay of Attribution Theory and Persuasion Knowledge Model on CSR.
내용 ：
- delving into the interplay between Attribution Theory and the Persuasion Knowledge Model (PKM) within the context of Corporate Social Responsibility (CSR).
- exploring how organizations can strategically communicate CSR initiatives to align self-interest with truth-telling, thus fostering positive attributions and enhancing persuasion effectiveness.
- seeking to offer insights into the mechanisms through which attributions and persuasion knowledge influence perceptions of CSR communications, ultimately contributing to the strategic alignment of self-interest and truth-telling in corporate messaging.