HMRI LOGO

사이트 내 전체검색

연구성과

건강과뉴미디어 연구센터의 연구성과를 소개합니다.

논문

Cognitive and Affective Routes to the Adoption of Protective Behaviors…

페이지 정보

  • 최고관리자
  • 23-05-31
  • 283 views
  • 2022

본문


5b793df316973256234984e9f4c81f3d_1685533915_9017.jpg


The current research examines how risk appraisals of PM2.5 influence Chinese people’s behavioral intentions to adopt government-recommended protective behaviors through negative affect. In testing the appraisal-based protective behavior model, this research also takes institutional trust and media sensationalism into account. An online survey is conducted with participants (N = 1,569) randomly drawn from heavily polluted Chinese regions. As predicted, negative affect mediates the effects of perceived susceptibility and perceived severity on individuals’ intentions to take preventive measures against the PM2.5 risk. Institutional trust appears to increase people’s behavioral intentions. However, media sensationalism decreases people’s behavioral intentions.



 Citation  

Lim, J. S., & Zhang, J. (2022). Cognitive and Affective Routes to the Adoption of Protective Behaviors Against Health Risks of PM2. 5 in China. Health Communication, 1-12.